Leading: Religious and cultural taboo symbolic elements should not be mixed into the logo design of a company

For example, taboo elements and symbols such as Nazis and paganism, which are hated by people all over the world, cannot be used even if they are good, in order to avoid negative impacts on one's own corporate brand. Due to cultural differences among countries, each country and region has its own cultural characteristics and taboos, and each ethnic group and region also has its own living habits and cultural aesthetics. For example, in Japan, lotus is taboo, but in China, lotus is a symbol of purity and nobility. Some countries and regions also avoid numbers such as 9, 4, etc. So, if there are cultural taboos in the region where the corporate clients you serve are located, be sure to conduct research before starting the design process. It can be imagined that when your corporate logo design with 4 as the creative symbol appears in countries and regions such as Japan and South Korea that are taboo against 4, how consumers will perceive your corporate brand is a very bad thing.

For example, dragon culture is a symbol of auspiciousness in Chinese and Eastern cultures, but it has an evil meaning in the West. So when you are planning to creatively design a corporate logo or mascot with dragons as the main element, it is important to first investigate whether it will be disseminated and used in Western countries and regions. Otherwise, your corporate brand is equivalent to an incarnation of "evil" appearing in the West.

Secondly, the dissemination value is at the forefront

When we are designing a corporate logo, whether it is cultural taboos, numerical taboos, or the creativity of the logo, or the beauty of the logo design, and even the content contained in the graphics, all of these efforts are made to better promote your corporate brand. So, please always remember that the top criterion for evaluating the quality of a logo design is its dissemination.

Here, it is not that the beauty, connotation, culture, and other aspects of logo design are not important. What we need to express is that communication is the high-quality purpose and core requirement of a brand. Think carefully, your brand name, advertising slogans, and product core value extraction have become auxiliary factors in your corporate brand image. How to deeply embed your brand image in the minds of customers? The primary condition is to be able to spread, then easy to spread, and finally easy to spread. No matter how beautiful or meaningful the logo design is, if customers cannot effectively distinguish between competitors and cannot easily remember it, it will not achieve your brand communication value.

Thirdly, the logo design must be easy to use

The use is the brand's execution and implementation behavior after the logo is designed. No matter how good the logo design is, we need to apply it, such as on business cards, envelopes, handbags, shopping bags, and chain store storefronts. In terms of vehicle body, advertising, and other aspects, it is necessary to unify and standardize the use of logos. So when designing a logo, it is important to consider the carrier materials required for its future use, such as fabric, sheet metal, stainless steel, plastic, etc., as well as the use of new media such as WeChat, apps, and websites to ensure that the logo effect can effectively promote the brand. When the usage area is small and the logo design is complex, then it is not necessary to continue using the logo and instead use brand auxiliary graphics and elements in combination. Some people do logo design, but due to unclear consideration of the carrier, when the logo is applied to the product, they find that the logo cannot be seen clearly. Therefore, since the logo cannot be seen clearly, it is equivalent to a failure of logo design.

Due to time constraints, I will temporarily share here today. There are still many precautions that need to be taken in a successful corporate logo design, such as font, color, portrait, ease of replication, and presentation form. I will share them again later when I have time. In short, before designing a corporate logo, it is important to conduct thorough research and analysis. Logo design is not a simple matter that beginners may come up with.